Reuse, Repurpose, Reinvent
As a small business, creating new content is a must. However, we understand how tricky it can be to find the time to create when you’re juggling so many other tasks on your ever increasing to-do list..
Recently, we’ve been tweaking older content and posting it to our LinkedIn page to help us get ahead of the game. There’s absolutely nothing wrong with looking back at content you’ve already posted and reinventing it to give you some hours back for other priorities.
Adapt and update
So how do you do this? Go through your old content and pick out key themes or topics that you can easily adapt and update. Look at it from a different angle. Adjust the wording. Change the graphics. There are so many ways to recycle content, and it’ll help you really make the most of your time.
What matters is that your target audience sees that you’re active. Just having that constant social media presence makes all the difference. People will be reminded of you and your business every time they see you post, and if your content is exciting, engaging and shows your personality, they’ll be drawn in.
If you feel like there just aren’t enough hours in the day, why not have a chat with us? Maybe we can help you get on top of things. Book in a call here to get started.